Messages that Work

We tell the housing story.

In order to build the movement for affordable housing, the Housing Alliance realized we would need to be able to make the case for affordable housing to people across the state who could become advocates for our cause. Read on to see the messages and learn more about our process.

These messages were developed by the Washington Low Income Housing Alliance. Our focus groups and statewide survey proved that they work. By framing affordable housing in terms of closely held values, these messages convince Washington voters to support our work.

Use one or all of these messages in conversations with legislators, letters to the editor, comments on blogs, and anywhere you want to be effective in making your case.

The messages:

• Everyone should have the opportunity to live in a safe, decent, affordable home.
• It should be possible for working people to afford housing and still have enough left over for the basics like groceries and gas and childcare.
• Children deserve a chance to succeed in school and in life, which all begins with their families being able to afford a decent place to live.
• It's better for society, the environment and families if people can afford to live close to where they work.

Our messages one-pager is perfect to tack up on the wall or by the phone: Click here for PDF

Want to take them with you? Download and print these wallet cards on business card stock you buy from an office supply store: Click here for cards FRONT/Click here for cards BACK (both files PDF format)

Want to learn more?

Download this great one-page primer on value based messaging: Click here for PDF.

For even more information, or to schedule a communication training for your board, staff, clients, or community organization, contact Amy Clark at amy@wliha.org.